WHYAT -designed in Vienna - handmade in Italy Visit our Store in Vienna. Setting the brand’s fundamentals, WHYAT marks athletic-sportswear in high-end productions. All garments are handmade in Italy, in the best facilities in the country. Based in Vienna, WHYAT was founded by two brothers, Philipp and Bernhard Ledl. A duo not new to the fashion industry as they have been managing their own multi-label store since 2018. (Strauchgasse 1-3 1010 Wien) Both brothers have a sportive background and a passion for football, granting them access to some of the biggest stars in the professional field. Passioned about music as well, they also gained access to renamed American rap personalities. Several have already publicly worn some of the brand's first garments. (see more on Instagram @whyat) WHYAT creates clothing made to last, with luxurious finishes while being sustainable and maintaining a reasonable price point.