Private Health Insurance Intermediaries Association (Phiia)
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The Private Health Insurance Intermediaries Association (PHIIA), established in 2002, serves as the key representative body for professional agents, brokers, and intermediaries within the Australian health insurance industry. This professional organization aims to set and monitor high standards for its members, ensuring quality service and professionalism in navigating the complex landscape of private health insurance.
PHIIA provides valuable resources and guidance to individuals and organizations seeking suitable health insurance policies, helping them make informed choices for personal and corporate plans. Their commitment to excellence is underscored by the PHIIA Code of Conduct, which enhances service standards within the industry.
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