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So What Research, located in Potts Point, New South Wales, is a specialist market research insights agency dedicated to driving growth for healthcare brands through an integrated suite of services. With a unique approach to brand storytelling and patient activation, the agency has successfully completed over 700 research projects across 100 therapy areas, partnering with a diverse range of healthcare brands. Recognized for their high-quality research, So What Research combines qualitative and quantitative insights to help clients navigate market challenges and uncover competitive blind spots. Their method encourages insight-led decision-making, positioning them as a trusted partner for leaders in the healthcare sector. Generated from the website