Pophub Pophub

In 2013, SWOP Clothing Exchange, a store selling sustainably sourced vintage and preloved gear, launched in Brisbane. Just a few years later, SWOP has gone on to open stores in Sydney and Melbourne. The store features concrete floors, tunes, a few plants and a whole lot of high-quality pre-loved clothes, including a nine-metre wall of dresses. But mostly, it’s the clothes that do the talking. So how does the exchange work? They buy and resell clothing and accessories from within their local community. The exchange booth is open every Friday where customers can sell or “SWOP” their clothes for cash or in-store credit. Each item is assessed and priced by trained buyers. What you won’t find on the SWOP racks are any fast fashion items. A list of brands that SWOP does and doesn’t accept is published on the website. This year SWOP celebrates its 10th birthday.