Barrett Research

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782 Glen Huntly Rd
Caulfield South, Victoria 3162
+61 3 9533 0000
http://sellingbetter.com

Barrett Research, located in Caulfield South, Victoria, is a pioneering organization focused on ethical, human-centered sales practices and business strategies since its founding in 1995. They emphasize the importance of trust-based relationships and genuine value creation in business, advocating for a Selling Better movement that champions collaboration over competition.

As a leader in navigating the challenges posed by AI in sales and stakeholder relations, Barrett Research seeks to amplify human connection while minimizing manipulation. Their commitment to ethical practices is designed to help organizations thrive in an increasingly automated landscape, making them a key player in transforming business practices for the better.

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