Direct 2 Retail

Direct 2 Retail, located in Essendon, Victoria, is an importer of fragrance and beauty products, founded in 2012 by directors Con Cristalidis and Katrina Lukas. The company specializes in launching brands within the Australian retail market and operates a robust online platform for direct-to-consumer sales.

With over 20 years of experience in brand development, Direct 2 Retail takes pride in its full-service model, ensuring the successful launch of both their own brands and global brands across various retail channels. Their combined expertise and dedication to the market make them a notable player in the beauty and fragrance industry.

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