First Principles Denim

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194 Little Collins St
Melbourne, Victoria 3000
+61 3 9663 4459
https://www.firstprinciplesdenim.com
First Principles is a Melbourne based made-to-measure denim label. At an initial 30min consult, a customer's measurements are recorded by a specialist consultant. From there, the customer can design their own pair of jeans, choosing the style, waist height, denim colour, buttons, thread colour and more. Within 4 weeks, a uniquely designed and custom fit pair of jeans arrives at your door.

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