Inro

Inro is a female-founded startup located in Collingwood, Victoria, offering a unique subscription service for secondhand fashion. Their model encourages sustainable consumption by allowing members to rent curated preloved clothing, promoting a guilt-free and eco-friendly alternative to fast fashion.

By focusing on inclusivity and personal fit, Inro matches clothing to individual measurements rather than standard sizes, catering to a diverse community that includes women and non-binary individuals. The service aims to extend the lifespan of clothing through a circular economy approach, with options for members to purchase items they love and return others for mending, upcycling, or recycling.

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