Jacaranda Industries

U1 Group is an independent specialist research consultancy based in Melbourne, Australia, that has been focusing on user experience (UX), customer experience (CX), and design research since 2001. They employ a combination of qualitative and quantitative research methods to help partners make informed decisions while placing human-centered design at the core of their processes. With a diverse range of services including usability testing, workshops, and persona creation, U1 Group collaborates with numerous clients across various industries to enhance user understanding and improve design outcomes. Their evidence-based approach ensures that the experiences provided to customers align with their expectations and needs. Generated from the website