Maffra Visitor Information Centre

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96 Johnson St
Maffra, Victoria 3860

Maffra, Victoria, is a charming township boasting a picturesque main street that attracts both locals and tourists. The town offers a variety of shopping, dining, and recreational activities while maintaining its relaxed country appeal.

Notably, Maffra is home to the unique Sugar Beet factory, the only one of its kind in the southern hemisphere, and the Sugar Beet Museum, which showcases the town's rich history. Additionally, visitors can explore the Gippsland Vehicle Museum, located in a former vegetable dehydration factory, further enhancing the area's cultural attractions.

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