Private Health Insurance Intermediaries Association (Phiia)
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The Private Health Insurance Intermediaries Association (PHIIA), located in Docklands, Victoria, serves as a professional body established in 2002 to represent agents, brokers, and intermediaries in the health insurance industry. PHIIA aims to implement and monitor high standards of service and professionalism among its members, helping Australians navigate the complexities of private health insurance.
PHIIA members provide valuable assistance in finding suitable health insurance policies for individuals and families, as well as corporate plans for employees. The association also emphasizes industry standards through its Code of Conduct, which ensures quality service delivery across the sector.
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