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U1 Group is an independent specialist research consultancy based in Melbourne, Australia, that has been focusing on user experience (UX), customer experience (CX), and design research since 2001. They employ a combination of qualitative and quantitative research methods to help partners make informed decisions while placing human-centered design at the core of their processes. With a diverse range of services including usability testing, workshops, and persona creation, U1 Group collaborates with numerous clients across various industries to enhance user understanding and improve design outcomes. Their evidence-based approach ensures that the experiences provided to customers align with their expectations and needs. Generated from the website