Action4

Action4 is a self-regulating organisation established in 2011 as a successor to the Premium Rate Association, dedicated to the advancement of the premium rate industry in the UK. As a trade association, it provides a platform for members to network, engage in industry consultations, and contribute to the development of fair regulations that benefit both the industry and consumers.

The organisation works collaboratively with various stakeholders, including regulatory bodies, service providers, and equipment manufacturers, to represent the industry's interests. By joining Action4, members can influence significant industry changes and ensure that their collective views are considered in regulatory discussions.

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