Established in 1956, WDAM is an NBC-affiliated television station for the southern Mississippi market. It telecasts several programs on weather, sports, community, business, traveling, employment, lifestyle and entertainment. WDAM organizes several contests for its viewers and also offers discount coupons. It provides coverage of national and local sports events. WDAM is a part of Raycom Media, which owns and operates nearly 40 television stations in the United States.