R ussco III, Inc, a company born in rural Arkansas when two young brothers began designing, building and selling hand-tuned wind chimes for extra family money, is poised to celebrate its Silver Anniversary this year. It isn't unusual in The Natural State to find a business built on the premise of hand craftsmanship and ingenuity. What's extraordinary is the height to which Russco has risen as a premiere manufacturer and international distributor of arguably the finest decorative home and garden products available in the world. A combination of multi-faceted product lines and technology, as well as a renewed consumer interest in quality home and garden time, continues to drive Russco III, Inc.'s sales by double digit increases year after year. Annually, the company aims to replace nearly one-half of its entire line with new products-meaning the consumer will always find the latest and most innovative garden accents in Russco products. To say the company has moved beyond wind chimes is an understatement, though wind chimes tuned by hand will always be a mainstay in the company's product line. Even if the process is a little more labor-intensive and continually requires staff training, Russco will continue to provide wind chimes that are as pleasing to the ear as they are to the eye. It's a value-added feature that consumers appreciate and a feature that sets Russco's wind chimes apart from the rest. Russco III, Inc.'s product line includes the company's unique resurrection of fiber-optic lighting, which in-house designers are using in new and innovative ways to add interest to gazing balls and outdoor lighting. Customers are experiencing a phenomenal response to the outdoor fiber-optic creations. One catalogue company has reported Russco's fiber- optic light strands were the number one selling item in our 25-year history. Success stories like these have helped propel Russco to its coveted status as the leading home and garden d cor specialist. Russco III. Inc. also puts its own unique twist on other more commonly-used materials to create unique garden masterpieces. Each season, the company's designers create new and exciting products and accessories with a plethora of materials including wire, concrete, glass, metal, and copper in a variety of colors and applications.
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