OPEN Restaurant

OPEN is a simple, casual restaurant concept, flexible and locally competitive dining venue ‘free-standing’ restaurant brand, benchmarked against and competitive with popular free-standing outlets in the local market. This is an eatery you would actually WANT to go to, WANT to eat in, and feel GOOD in. OPEN all day, it provides a good selection of food and beverages for all occasions, appetites and budgets. The concept addresses both operator and guest demands for local content in food, culture and setting, and maintains a 60% global versus 40% local ratio in all key aspects. Key appeals include the good food, affordability, comfort, efficient service and a fun, convivial environment. OPEN aims to be a Social Epicenter wherever it is located and to build a strong customer base and loyalty in the local community, thereby increasing hotel guest retention as well. The OPEN team is friendly, caring and knowledgeable. Diversity is respected and valued, among staff and guests.