Magic Moments Formal Wear provides dresses on rental basis. Located in Athens, Ala., the company carries a vast selection of prom dresses as well as new and used dresses. It also carries a range of crystal and rhinestone jewelry from a selection of brand-name companies. Additionally, the retailer stocks purses, tiaras, veils, shoes, guest books and other similar items. Its list of other products includes cruise gowns, pageant gowns, bridal gowns and Sunday dresses. Moreover, Magic Moments Formal Wear provides tuxedos for special occasions.