Renfro Corporation specializes in the development of point-of-sale scanner data for socks. The systems that the company develops are used to collect data for marketing information management programs. Renfro s technology will allow its customers to proactively identify and manufacture product dedicated to the latest in emerging trends, fashions and characteristics that consumers want in the sock category. In 1999, Renfro developed a new segmentation model for the sock category that better represents consumers actual purchasing patterns. This segmentation is now used by every United States sock manufacturer as the basis for recording and reporting sock production and shipments to the consumer marketplace. The company maintains a location in Fort Payne, Ala.