Established in 1997, Its Not Paint provides a variety of powder coating solutions for commercial and industrial clients throughout north Alabama. It specializes in the coating of various components, such as body panels, brake parts, chassis, diffusers, exhaust ducts, heat shields and manifolds. The company additionally provides coating services for collectors, catalysts, silencers and tailpipes. It offers painting, texturing, custom production, in-house tooling and fabrication, and pickup and delivery services. Its Not Paint provides coating services for automobile and motorcycle parts and equipment.