Lorillard Tobacco Company, a subsidiary of Lorillard, serves customers throughout the United States, Puerto Rico and the District of Columbia. The company administers the Youth Smoking Prevention Program, which addresses the issue of underage smoking. Founded in 1760, Lorillard is one of the oldest and largest companies in the United States. The parent company markets a range of menthol cigarettes under the Newport brand, which is one of the largest selling products in the U.S. Its other cigarette brands include Kent, True, Old Gold, Maverick and Max. The parent company and its brand names are registered trademarks of Lorillard Licensing Company.