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Valassis, formerly known as ADVO, is one of the leading providers of media and marketing services in the United States. The company serves the needs of more than 15,000 advertisers throughout the world. It offers a range of online national and local deals, through its Web site Valassis has a staff of nearly 6,500 associates and provides the America's Looking for Its Missing Children program. The company operates other subsidiaries, such as Valassis Direct Mail, Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems and NCH Marketing Services. It specializes in direct mail planning, data management, paper certification and program coordination services. The company offers a variety of free standing inserts. In addition, Valassis provides product from the Newspac and POPSigns brands.