The Analytical Group, also known as TAG, provides interviewing and cross tabulation software solutions. It also offers conjoint analysis, perceptual mapping, modeling, forecasting, sample balancing and custom programming solutions. Founded in 1970, the company provides Statistical consultation and analysis services. The Analytical Group offers optical mark and optical and intelligent character recognition solutions. It provides the WinCross Executive tabulation and reporting software. The company is a member of the Council of Better Business Bureau, American Marketing Association, Marketing Research Association, and Marketing Research and Intelligence Association. The Analytical Group additionally offers a range of Internet interviewing services.