Beverage Industry News

Corona CA

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BEVERAGE INDUSTRY NEWS provides critical information to licensees and spirits industry professionals about laws, rules, regulations, local issues, business news, along with unique editorial coverage of spirits categories, brands and trends. BIN provides local editorial support for supplier programs, new product introductions, brand promotions, merchandising support, etc., which broad-based national publications can't.BEVERAGE INDUSTRY NEWS is mailed each month directly to over 20, 000 on and off-premise general licensee in California. BIN is also mailed to grocery chain buyers, distributors, national suppliers and importer executives, as well as the corporate offices of multi-national restaurants and liquor outlets.Dollar for dollar, BEVERAGE INDUSTRY NEWS is the most cost effective way to reach the California spirits' retailer ( licensee ). Whether you are looking to supplement a consumer advertising campaign or launch a new brand or promotion, BIN is California's direct source to communicate your message with the decision makers who sell and promote your brands.