Clif Bar & Company is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the CLIF BAR energy bar, LUNA and The Whole Nutrition Bar for Women. Focused on great food and sustainability, Clif Bar & Company works diligently to reduce its footprint on the planet from the field to the final product. Clif Bar recently became one of the first major energy bars to be certified organic, using 70 percent organic ingredients, such as organic rolled oats, organic roasted soybeans and organic honey. The company is also the recipient of several awards, including being named Best Mom and Pop Business in 2004 by Reader s Digest magazine. The company was founded in 1992 in Berkley, Calif.