ChromaDex was established in 1999 in an attempt to become the market leader in the creation and supply of botanical reference standards along with related phytochemical products and services. There is a rapidly growing awareness both at the consumer and government regulatory level of the need for reference standards and other quality assurance methods to identify active substances, drug/compound interactions, and the presence of toxic or adulterating materials. ChromaDex provides the tools necessary to help with the quality and control of the market. ChromaDex s main thrust is to create industry accepted information, products, and services to every layer of the functional food, pharmaceutical, personal care, and dietary supplement markets. In a consolidating industry, the company has established itself by combining scientific rigor to its products and services along with a strong customer centric business model. ChromaDex, located in Santa Ana, Calif., is a life sciences enterprise that is privately owned and independently run.