Brentwood Associates, founded in 1972, is a Los Angeles-based private equity investment firm. The firm s areas of interest include action sports and outdoor lifestyle products, business services, consumer products and services, direct marketing, distribution, and education. It also includes health, wellness and conscious living, marketing services, restaurants, specialty media and retail, and sporting goods. The firm has invested in a variety of growth transactions, including recapitalizations, management buyouts and growth equity investments. Brentwood's portfolio includes investments across a variety of consumer products, consumer and business services, and value-added distribution businesses. The company customizes its investment structure to suit the specific growth needs and long-term objectives of each portfolio company. It is headquartered in Los Angeles.