Mattson and Sherrod, Inc is not a conventional jury research firm. We are a trial strategy firm that assists attorneys in developing a persuasive jury strategy. Toward this end, we conduct mock trial research exercises to determine how jurors in a venue will view the issues of a case. Then, in coordination with the attorneys, we help design a comprehensive trial strategy embodied in a narrative opening statement. The trial strategy is then tested and refined in subsequent research. Mattson & Sherrod, Inc has over twenty years of experience assisting clients facing complex civil litigation. Our firm is comprised of Ph.D. social scientists who specialize in the psychology of courtroom persuasion. Mattson & Sherrod, Inc offers a variety of professional services in addition to trial strategy development, including jury selection, witness preparation, shadow juries and post-trial jury interviews. Our clients are primarily Fortune 500 companies, but we have also worked with government agencies and non-profit organizations.