ORO KING INC. is proud to be one of the Nation's leading fine jewelers. Our office is Located in the World Famous International Jewelry Center Building in Down Town Los Angeles. Oro King Inc. began its business selling only to wholesalers and retail jewelry stores, but with the dawn of the Internet, we are able to sell directly to our online clients without interfering with our jewelry store friends. We offer our jewelry directly to the public at wholesale prices' the same prices available to retail stores and other distributors. Our prices are exceptionally low because of our volume. Since we have completely eliminated the middle man and we design and manufacture the majority of the items you see on our site, we are able to save our Valued shoppers 50-70% off retail prices. Our selection includes a wide variety of Certified loose Diamonds, Diamond Engagement rings, Assorted Diamond Jewelry, Oro King's Exclusive Wedding Bands, Precious and semi precious jewelry, Personalized Jewelry and Accessories.