Before 1973, the Outdoor Recreation Group founders were busy retailing outdoor sporting goods in their Los Angeles based department store. This retail establishment was legendary for the wide array of merchandise and was the primary source for outdoor gear in Southern California during that time. The experience of buying and selling outdoor gear eventually led the Outdoor family to designing and manufacturing its own goods. These goods were sold in their store and were immediately embraced by customers. Eventually, the new product line became the hottest selling items in all their four floors of retail space. Today, the company is a worldwide outdoor sporting goods manufacturer and distributor. The company maintains its headquartered in Los Angeles.