Rims & Goggles

800 Redwood Highway Frontage Rd
Mill Valley CA 94941
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Opening Hours

  • Mon: 10am-6pm
  • Tue: 10am-6pm
  • Wed: 10am-6pm
  • Thu: 10am-8pm
  • Fri: 10am-6pm
  • Sat: 10am-6pm

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In 1973 divorc s, Rosemary and Homer decided that eyewear shouldn't be thought of as a crutch for the vision impaired. Utilizing Rosemary's expertise within the fashion industry and Homer's technical experience in opticianry, they decided to venture into the new frontier of eyewear as a fashion accessory. They opened Rims & Goggles on Sacramento Street with no money, yet big dreams of changing the concept of ophthalmic eyewear. With the success of their first store, three years later they ventured to open Rims & Goggles of Marin and a few years later opened another San Francisco store on Sutter Street, 1 block north of Union Square. In 2006 a new generation began when Homer and Rosemary's daughter Penna moved back to the Bay Area from Los Angeles to take over ownership of the Marin County store, bringing her fashion, marketing and design experience to Rims & Goggles of Marin. "Growing up in a business gives you a lot of insight as to future possibilities. My buying and manufacturing trips to Paris and Milan each year fuel our excitement as well as keep us abreast on the latest developments in eyewear. Now, with the launching of the Rims & Goggles online store, our style and vision is available worldwide, offering what has been available to our customers in Marin County for over 30 years.