Founded in 1983, the Goodguys Rod & Custom Association promotes and produces a range of family-oriented automotive events. It organizes more than 15 events annually at various locations, including fairgrounds, speedways and outdoor stadiums. Its events feature hot rods , custom cars, classics auto, trucks, street machines and muscle cars. The association also maintains a membership of nearly 6,500 people, as well as offers a monthly gazette to its members. In addition, it operates a store that sells T-shirts, tank tops, caps and sweatshirts. In addition, the association organizes two-, three- and four-day events that feature a gathering of approximately 95,000 people. The Goodguys Rod & Custom Association is located in Pleasanton, Calif.