Founded in 1993, Iron Grip Barbell Company is one of the largest providers of commercial-free weight equipment. It features products that include urethane-coated plates, steel dumbbells, fixed barbells, and bars and collars. The company offers weight equipment for schools, colleges, universities, health clubs and fitness centers. It also features a heavy-duty swaged steel collar assembly. In partnership with IMPEX, Iron Grip Barbell Company provides a variety of home fitness equipment from Marcy, MAX and Iron Grip Strength brands. It offers Iron Grip s eWeight Planner, which provides equipment selection from a variety of manufacturers, including Cybex, Freemotion, Power Lift, Hoist, Paramount, Nautilus and Matrix. Iron Grip Barbell Company maintains a location in Santa Ana, Calif.