In operation since 2004, Truston is a provider of online services for identity theft protection projects. The company s Web-based MyTruston service has a proactive identity theft product that includes credit reports and fraud alerts. It offers solutions for companies in the areas of financial services and direct, membership and affinity marketing. Truston is a privately held company that serves government agencies and businesses. The company is a recipient of 2008 Product Innovation and Hot Company 2008 awards. It works in partnership with several organizations, such as the Affinion Group, the Affinion Security Center and Identity Force. Truston is a member of the Better Business Bureau.