Founded in 2006, Demand Media is a privately held company that distributes online content and Web tools. The company offers social media technology platforms under the Pluck 4 and Pluck On Demand brands. Its products deliver user tools, management capabilities and configuration options for various publishers, brands and retailers. Demand Media s platforms allow users to access personas, groups, blogs, comments, ratings, reviews, recommendations, forums, photos and videos. The company also provides eNom, which is one of the largest domain-name wholesalers in the world. Demand Media operates various Web sites, such as LIVESTRONG.COM, CRACKED.com, Trails.com and Mania.com. In addition, the company manages an Internet content studio that features more than 1 million articles and videos.