For twenty-five years, Lori De Waal has remained strongly committed to the mission of personalized public relations, representing a prestigious roster of clients in entertainment, architecture and design. De Waal's notable clients have appeared in such films as Saving Private Ryan, Get Shorty, Austin Powers, 2010, Snatch, Empire Falls, Air Force One, Miss Congeniality, Ghostbusters, Midnight Run and What Happens in Vegas, along with starring in television series such as Will & Grace, Deadwood, Crime Story, The Simpsons, American Dreams, Baywatch, Magnum, P.I., Oz and Law & Order In recent years, De Waal has expanded her firm to include the representation of architects and interior designers. Her clients have worked on esteemed projects such as the Staples Center, Wolfgang Puck's Spago, Lucky Strike Lanes, Typhoon Restaurant at the Santa Monica Airport, Miller Park Stadium in Milwaukee, The Kodak Theatre in Hollywood, The Grill on the Alley chain and many high-end private residences. She also represents feature films, directors, authors, world-class restaurants and non-profit organizations. De Waal has done volunteer work as a "Rolling Reader" for the past several years, reading weekly to children at a local elementary school, and delivers meals for the Valley Interfaith Council. A native Angeleno, De Waal is a member of the Academy of Television Arts & Sciences, the Institute of Classical Architecture & Classical America, the Los Angeles Conservancy, and the Entertainment Publicists Professional Society (EPPS).