Larse Farms is a Watsonville, Calif., strawberry producer that was established with the goal of producing the best-tasting, best-looking strawberry. Larse Farm's Sweet Darling strawberry operation is dedicated to providing the best possible product during its shipping season, which runs January to November. It grows and distributes the Sweet Darling brand of strawberries. Controlling all of the horticulture and packing practices, Larse Farms grows only annual specially-bred strawberries of premium quality. Continuous and consistently exceptional cultural practices enhance the taste, overall size and appearance of the Sweet Darling berry. The strawberrys are processed in Castroville, Calif., where procedures are implemented which result in longer shelf life and little shrinkage during shipment.