Rose Valley Group is a California family-owned growing and shipping company in one the richest growing areas of the country. Founded in 1934 and in pea farming, the Rose family switched to melons in 1939 and has been producing them since. Rose Valley is the largest melon grower in the Northern California area. The growers alternate to asparagus in some years. The company ships its produce to all over the United States, Canada and Japan, as well as to Mexico.