Pacific Redwood Medical Group began as an unincorporated association of emergency physicians at Ukiah Valley Medical Center in 1981. These early days were marked by a low census of 600 patients per month and two competing hospitals in Ukiah. Our goal was to be known for providing the highest quality emergency care in the region. During the next seven years, we built our team, carefully and deliberately. We selected as colleagues board certified physicians, physician assistants and nurse practitioners who not only had outstanding knowledge and skills, but also shared our vision for quality of life within and beyond the walls of the department. The resulting group feels more like a gathering of old friends on an adventure than a set of business associates focused on the bottom line. However, we are a business and have successfully managed that evolution as well. In 1988 our hospital, Ukiah Valley Medical Center, purchased the rival hospital and our census took a major step forward. The emergency department facility expanded and in 1993, our medical group incorporated to meet the competition of the mega-groups in surrounding areas. The sense of fairness and equality that characterized our early years in areas like shift scheduling continued as the basis for the corporation's structure for pension and benefits. Our group members, PAs, FNPs, and MDs, all share in the ownership and decision making. Today we are a medical group with an excellent record of patient care, strong medical staff and hospital relationships. Our malpractice insurance rates are low, turnover is almost zero and our outstanding reputation for excellence has been documented by national surveys. We are a stable, fair and visionary group that simultaneously places enormous value on both our collective success and also the needs of each member.
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