The San Francisco Bay Area Better Business Bureau (BBB) has been dedicated to fostering trust between businesses and consumers for over 110 years, working to combat scams and dishonest practices that undermine marketplace integrity. Their mission includes building consumer confidence and promoting ethical business practices through various programs and services designed to celebrate role models and call out substandard behavior. Operating remotely on a permanent basis, the BBB provides resources for both businesses and consumers, including accreditation programs and community partnerships aimed at supporting ethical business conduct. They also offer tools for consumers to report scams and access reliable information about businesses and charities, ensuring informed decision-making in the marketplace. Generated from the website