Peerless Tyre sells a variety of automobile tires and related products via a network of more than 50 retail stores in seven central United States. Its products include tires manufactured by companies such as Bridgestone and Dean and batteries manufactured by Exide Technologies and Optima. Each of Peerless Tyre s stores also sells tires produced under the company s own Peerless brand name. Peerless Tyre was founded in 1949 as an auto service shop, Mike s Frontier. The company was bought in 1986 and renamed Peerless Tyre. It has headquarters in Denver and operates stores throughout South Dakota, Nebraska, Kansas, Texas, Wyoming, Colorado and New Mexico.