Jay is a town in Santa Rosa County, Florida, United States. The population was 579 at the 2000 census. As of 2004, the population recorded by the U.S. Census Bureau is 650 . It is part of the Pensacola–Ferry Pass–Brent Metropolitan Statistical Area.
Jay is located at 30°57′04″N 87°09′07″W / 30.951183°N 87.152043°W / 30.951183; -87.152043.
According to the United States Census Bureau, the town has a total area of 1.6 square miles (4.1 km²), all of it land. The town lies on high ground on the east bank of the Escambia River. There are two river access points/boat ramps, both outside the city limits.