Celsius Holdings, formerly known as Vector Ventures, is a publicly traded corporation that specializes in commercializing a variety of nutritional food and beverage items. It works in partnership with Market America, which is a product brokerage and Internet marketing company. Through its wholly owned subsidiary, Celsius, the company produces and markets a range of functional beverages and food items. Founded as Elite FX in 2004, Celsius is a public company that provides calorie burning beverages in various flavors, including cola, orange and lemon-lime. The company also markets its products under the MetaPlus brand. It offers products through a network of independent and conventional distributors. Additionally, Celsius maintains warehousing facilities, as well as operates a fleet of trucks.