Founded in 2004, Celsius is a sports nutrition company that specializes in commercializing healthier and nutritional functional foods and beverages. Formerly known as Elite FX, it is a publically held company that sells products under the Celsius brand name. The company offers calorie-burning beverages that include ginger, calcium, chromium and vitamin B. It also provides products through a network of independent, conventional and vending dealers. The company offers beverages in lemon, cola, orange, wild berry, raspberry and mango flavors. Its products are available at various grocery chains, including H-E-B and The Vitamin Shoppe. In addition, Celsius has won the Beverage Innovation Award for best new functional drink. The company is a wholly owned subsidiary of Celsius Holdings.