Tree of Life s Smart Assortment marketing service was created to help its customers increase their sales and profits. As one of the United States leading distributors of natural, organic, specialty, ethnic and gourmet food products, Tree of Life has helped thousands of retailers meet the growing demand for products that help Americans to live well. Tree of Life serves retailers from the largest supermarket chains in the country to the smallest independent stores. Since 1969, Tree of Life has served customers in the United States, Caribbean and most recently in Canada. Tree of Life began as a small department in a neighborhood grocery store in Anastasia Island, Fla. The company now operates from offices throughout the United States and Canada in such cities as Elkton, Fla.