From Rapid Link s inception until 1998, it has provided retail automation software and related services to the retail petroleum and convenience store industries. In 1998, it decided that the rapidly expanding telecommunications market presented an opportunity to utilize some of the technology and support capabilities that it had developed and it entered into the telecommunications industry via the pre-paid long distance market. In December 1998, the company sold its retail automation software business and now operates only in the telecommunications marketplace. Rapid Link trades on the OTC Bulletin Board under the symbol RPID. It is headquartered in Los Angeles.