National Beverage is a total beverage company that develops, manufactures, markets and distributes a portfolio of beverage products throughout the United States. The company s brands, which emphasize flavor variety, include its flagship brands, Shasta and Faygo multi-flavored and cola soft drinks. National Beverage offers an assortment of premium beverages geared toward the health-conscious consumer, including Everfresh, Home Juice, Mr. Pure, LaCROIX, Mt. Shasta, ClearFruit and Crystal Bay. The company also produces specialty products, including Rip It and Double Hit energy drinks, Ohana fruit-flavored drinks and Christmas-themed soft drinks. National Beverage develops and produces soft drinks for retail grocery chains, warehouse clubs, mass-merchandisers and wholesalers, as well as soft drinks for other beverage companies. National Beverage emphasizes regional share dynamics," its strategy of customizing beverages for specific demographic and geographic groups. National Beverage is headquartered in Plantation, Fla.