Authentic Beauty

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4674 Roswell Rd
Atlanta, GA 30342

Authentic Beauty, located in Sandy Springs, Atlanta, is dedicated to inspiring women to embrace their true selves through hair, skincare, and makeup services. Owner Alyson Hoag leads a team of professionals who aim to help women recognize their inner beauty reflected in the mirror.

Specializing in organic spray tans, lashes, makeup lessons, and bridal services, Authentic Beauty offers a unique philosophy that focuses on enhancing each woman's natural beauty. Conveniently situated just 2 miles south of I-285 on Roswell Road, the salon provides a welcoming space for clients to discover and celebrate their authentic selves.

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4.5

(58)

Casi W.
11/21/2025

Very personable and knowledgeable staff, fun atmosphere, loved results and explanation of products and techniques.

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Mitzi T.
1/26/2025

Makeup Session with Ashlee was amazing! She was extremely knowledgeable and I love my new products. Love this studio. I highly recommend Authentic Beauty if you want a makeup update!!

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Candy C.
1/19/2025

I've been coming to Authentic Beauty for a year and have seen real results. The atmosphere is inviting and I always feel better walking out the door:)

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Alicia M.
12/28/2024

If you need to rehab your brows look no farther then Authenic Beauty. Make an appointment now to see one of the amazing brow artists.

Therese B.
4/18/2025

Aly is the best in the business. She has completely rehabbed my brows and takes care of my beauty needs. Great service and fabulous products! I've been her client for many years! Highly recommend

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