The Monarch Beverage Company is a diversified, international beverage company based in Atlanta, with subsidiaries in Mexico, Brazil, South Africa and Southeast Asia. Monarch works with bottlers, wholesalers, distributors and retailers to manufacture and market a wide range of branded and custom beverage products from the traditional to the groundbreaking. Monarch operates in 53 countries, including some of the largest beverage markets in the world. Although Monarch has expanded its portfolio to include a wide variety of new age beverages in recent years, traditional carbonated beverages continue to be mainstays of its product offering. Monarch supplies carbonated beverages, such as the Planet Cola line, which includes a premium quality cola and a range of 12 innovative flavors. The company s other carbonated beverages are available in cola, non-cola and citrus flavors and include American Cola, Kickapoo Joy Juice, Bubble Up and Dr. Wells. Many of the Monarch brands, such as Dad s Old Fashioned Root Beer and Moxie, enjoy a rich heritage and devoted followings. Monarch builds on these regional strengths with packaging, effective promotions and line extensions that create new market segments, while retaining the originals.