Brickstream Corporation offers innovative products for clients who desire to improve their customers experience, and in turn, dramatically improve their bottom line. The company was formed in 2000 and formally launched its products in January 2002. The patented technology behind its products has been developed through the last decade. Brickstream is an analogy of the word clickstream. Clickstream data is the series of clicks a user creates when interacting through an on-line Web site. For example, where they visit, how long is spent looking at a particular page, and so on. Web traffic measurement systems are ubiquitous and the analysis of this information has enabled businesses to improve how effectively they serve customers online. Brickstream is the analogous version for brick-and-mortar environments. The company is headquartered in Atlanta.