Ketchum provides a range of marketing support and corporate communications services. It is affiliated with the International Public Relations Association, Institute for Public Relations, Word of Mouth Marketing Association, German Association of Communication and Brazilian Communications Agencies Association. The company specializes in the areas of brand marketing, corporate, healthcare, food and nutrition and technology. Ketchum helps in mentoring and growing in industry associations. It develops building campaigns for numerous companies and trade associations. The company assists clients in controller and treasury functions, planning and forecasting, capital investments, acquisitions, taxes and real estate. Ketchum serves clients in public and private sectors.